Womenomics Book

In 2018, Tine Arentsen Willumsen, CEO of Above & Beyond wrote her first book, “Womenomics – Gender Diversity and the Rise of Female-Driven Growth Potential”, exploring women’s influence on the global economy, both as consumers and managers.

The book contains contributions and cases from researchers, global brands, entrepreneurs and role models, including DeBeers, BMW, Danske Bank, BIG, Financial Times and IE Business School and McKinsey & Company, which are grouped thematically and introduced by the author, based on her own global leadership and diversity experience as well as organizing The Womenomics Nordic Business Conference for the past six years.

“Much has happened in six years, and the importance of diversity for growth is well documented with international research. Hence decision-makers can refer to the cases and strategic recommendations in the book to explore the new growth potential and attract the entire talent pool,” explains Tine.



Gender diversity and the Rise of Female-Driven Growth Potential

By Tine Arentsen Willumsen, CEO, ABove & Beyond Group

Capitalize on Women’s Financial Power

  • ‘The Changing Face of the Female Consumer’, Esther Oberbeck, Group Head of Strategy, De Beers
  • ‘Women in the Driver’s Seat’, Mette Lolholm, Corporate Communications Manager, BMW Denmark
  • ‘Architects of the Future – Not Its Victims’, Marlene Nørgaard, Global Head of Private Wealth Management, Danske Bank

Inclusive Leadership and Unconscious Bias

  • ‘Diversity Research from a Historical Perspective’, Christina Lundsgaard Ottsen, PhD, postdoctoral fellow at Aarhus University
  • ‘The Life Phases of a Professional Woman’, Esther Lopez and Virginia Figuero, Financial Times | IE Business School Corporate Learning Alliance
  • ‘It’s All about the Culture’, Jais Valeur, CEO, Danish Crown

Diversity as a Strategic Business Driver and Women in Leadership

  • ‘Still Looking for Room at the Top: Ten Years of Research on Women in the Workplace’, Kim Baroudy, Jacob Staun, Sandrine Devillard, Vivian Hunt and Lareina Yee, McKinsey & Co.
  • ‘Board Diversity’, Jakob Stengel, Founder & Chairman, Board Network
  • Interview with Sheela Søgaard, CEO, BIG and the Recipient of the Womenomics Leadership Award 2018

The Future Workplace and Quest for Talent

  • ‘Recruitment Strategies and Career Advice: A Headhunter’s Perspective’, Peter Mangaard, Managing Partner, Mangaard & Partners
  • ‘The Future of Work and Learning – How Adaptive Learning Supports Gender Diversity and Inclusion’, Ulrik Juul Christsensen, M.D, Executive Chairman and Nick J. Howe, Chief Learning Officer, Area9 Lyceum

Female Role Models

  • ‘What Doesn’t Kill You’, extract from the Biography of the Former Danish Prime Minister, Helle Thorning- Schmidt by Nina Munch-Perrin
  • Lead the Future! Do Yourself and the World a Favour – Become a Leader – by Tine Arentsen Willumsen 11 Role Model testimonials from leading companies and statements from CEOs


Gender diversity and the Rise of Female-Driven Growth Potential

By Tine Arentsen Willumsen, CEO, ABove & Beyond Group

A Business Book with Facts and Cases from:

McKinsey & Co, Danske Bank, BMW, Danish Crown, De Beers, Financial Times | IE Business School Corporate Learning Alliance, Area9 etc.


It's All about the Culture

In this extract from the chapter ’Inclusive Leadership and Unconscious Bias’, the CEO of Danish Crown, Jais Valeur, shares his personal insights as a top CEO in a largely male dominated industry, and how building an inclusive culture is essential to ensure all talents can reach their full potential.

Extracts from the book