Soraya Benchikh is the Managing Director for Diageo in Northern Europe (Denmark, Sweden, Norway, Finland, Germany, Austria, Switzerland, Benelux and Poland). Soraya is a highly accomplished international corporate entrepreneur with a proven track record spanning over 25 years during which she has held a wide variety of roles in finance and general management.
Before taking up this current position in July 2020 she was the Chief Executive of the East and Southern Africa Area for British American Tobacco, and had previously served as the President of BAT France, after having held several senior Finance roles including European Regional Finance Director and Finance Director roles in Russia, France and Egypt.
She successfully progressed through a range of diverse local, regional and global assignments requiring adaptability to new situations, cultures, and teams to operate in both emerging and mature environments in Europe, the Middle East, and Africa.
She was able through her superior business acumen and bold leadership to continuously deliver exceptional growth and efficiency across many businesses.
Soraya is a French and Lebanese national and lives with her husband and son in Germany.